YouTube launches TikTok competitor

Video hosting YouTube has announced the launch of the YouTube Shorts feature. These are short videos up to 15 seconds long, which can be overdubbed with music from a library of approved audio recordings.

YouTube launches TikTok competitor

While the feature will launch in a test format, it will only work in India and on smartphones running Android. Further, it is planned to deploy it in other countries and for iOS devices.

“User-generated short videos have been on YouTube since our first download of a short 18 second video called “I’m at the zoo”“As technology advances, creators and artists can now harness the incredible power of smartphones to easily capture and publish high-quality content wherever they go,” says the company’s blog post about the very first video uploaded to the service in 2005.

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