Apple presented the 4 models of the iPhone 14 last September 7 at its Far Out event and immediately the spotlight was focused more on the two Pro phones, namely iPhone 14 Pro and iPhone 14 Pro Max .
Even on the market it seems that these two iPhone by are the most successful and this aspect could affect the Apple in the future choices to be made for the iPhone 15 Ultra and the iPhone 15 Pro (which we will see in 2023).
The 6.1-inch iPhone 14 and 6.7-inch iPhone 14 Plus are very modest upgrades over their 2021 predecessors, while the 6.1-inch iPhone 14 Pro and iPhone 14 Pro 6.7-inch Max have got a new front design with the highly acclaimed Dynamic Island feature, the excellent A16 Bionic chip that guarantees faster performance speed and a higher resolution main camera.
The demand for the iPhone 14 and iPhone Plus is so low that it pushes Apple to hijack production capacity on the Pro models: as stated by the famous Apple analyst, Ming-Chi Kuo , the iPhone 14 Pro Max represents almost 60% of the total increase in orders for Pro variants.
Long story short, fans of the Cupertino behemoth are willing to pay more to get all the features found on the Pro models, and Kuo believes this huge popularity of the more expensive models could encourage Apple to create more differentiation between the standard iPhone 15s and the Pro models of 2023, including the iPhone 15 Pro Max (which according to a couple of recent rumors will be called the iPhone 15 Ultra).
Bloomberg’s Mark Gurman recently said he expects big changes next year with the iPhone 15 Ultra, but he hasn’t (yet) gone into detail. Some sources have indicated that only the iPhone 15 Ultra will sport a periscope camera to ensure better zoom – it remains to be seen whether the iPhone 15 Ultra will have a four-camera setup.
Other less credible rumors have suggested that Apple’s new product could be equipped with two front cameras , 8K video recording, and more base storage – features that could make it more expensive than the iPhone 14 Pro Max.
Pro models will most likely be powered with an A17 chip , but given the current divergence between Apple and TSMC it is unclear whether this will be a 3nm chip. Clearly these are just rumors, given that we will have to wait almost a year to see the iPhone 15.